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"Whether you’re searching for the perfect outfit or a one-of-a-kind gift, this lively boutique offers a shopping experience worth the trip. Stop by, say hello, and see why locals can’t get enough!“

– The Scout Guide • Roanoke

We're a destination boutique filled with friendly stylists ready to help you find an outfit for yourself or the perfect gift for a friend. Our colorful environment exudes happiness and encourages good conversation and laughter while stopping by on a regular ole Tuesday afternoon or while enjoying one of our many events that we've become known for!

Pretty Little Things Charm Bar

The new favorite thing to do at J Bohn’s! Browse hundreds of pretty little charms to design a bracelet or necklace. While you shop, we’ll put it all together and have it ready for you to wear out or if it's for a friend, gift ready packaging is provided.

Trucker Hat Bar

Our hat bar is filled with tons of adorable patches, pins and chains to design your new favorite hat! We press the patches on our wide selection of Otto trucker hats before you leave the store!

Jeni's Ice Creams

If you know anything about J Bohn aside from her love of fashion and all things pretty, she LOVES to eat and up until she met Jeni’s on a trip to Nashville, she wasn’t the biggest fan of ice cream. But this isn’t just any ice cream. Jeni’s has set the standard by offering uniquely smooth textures with buttercream bodies, bright flavors, & clean finishes!

Fitting Rooms

Ready to try on? Our stylists will take you to the fitting room of your choice, which have made a name for themselves as each one takes you to a different location. The Low Country, featuring a palm leaf wallpaper transports you to Charleston and/or Savannah, the Draper James-inspired Nashville space that will make you feel like you're taking a stroll down 12 South, the Miami room which will have you questioning if you're on an episode of The Golden Girls or a personal favorite, The Greenbrier Resort that Dorothy Draper herself would be honored to try clothes on in.

Hey Girl!

If you don't already know me, you'll quickly learn that I love all things pretty so for the past 13 years I've been sharing my passion for that. Taking big risks is what I do best and opening the Mercantile has been my favorite! I put my heart and soul in to everything you see here from creating content and events to curating our collections, to helping other small businesses thrive. With my combined love of fashion, decor and social media, owning a boutique is the absolute perfect career for me and I thank God everyday for it!